"Bill Clinton and former New York City Mayor
Rudolph W. Giuliani make more than $100,000 a speech, but
most businesspeople would happily accept a few sales leads
as payment. If you're among them, Amy Kopelan, founder of
conference-management company Bedlam Entertainment in New
York, has some advice.
Don't snub smaller venues such as colleges, chambers of commerce,
places of worship, or local professional organizations. Good
buzz leads to bigger gigs. Avoid tired topics such as leadership
when you pitch to organizers. Instead, identify a new trend,
or choose a topical subject such as managing during a company
layoff. Tailor your message to your audience, and avoid sleep-inducing
PowerPoint presentations..." read more |