| KEY QUOTES |
|
"It's still the rooster that
crows and the hen that delivers,"
Anne Richards,
former Governor of Texas
|
"Women are much more comfortable
bringing order out of chaos. In times of rapid
change, our flexibility and ability to cope
with ambiguity is valuable. Unfortunately,
that value is still really unknown and undervalued,
particularly by men."
Dr. Judy Rosener,
Professor, Graduate School of Management,
University of California, Irvine |
"The real story for the end
of the 20th century is not change. It's the
speed of change."
Edie Weiner,
President, Weiner, Edrich, Brown, Inc. |
"We'll remember the 21st century
as the return to seeing each other as individuals
in the face of and perhaps because of the
enormous boom in technology. It will be a
time when a female ethic prevails, and that
will be seen as a good thing by the majority
of people."
Anna Quindlen,
Former New York Times Columnist and
Distinguished Author |
"Understand the market, and
don't design or launch your product until
you do. Make sure you can segment the market
and identify opportunities. It's important
to know brands' strengths as they relate to
problems you will encounter in the market.
Know the demographics. If there isn't a sizeable
market with the income and inclination to
buy your product, steer clear of the market."
Linda S. Sanford,
General Manager, Global Industries, IBM |
"Brand equity comes first. Register
every aspect of your brand worldwide so that
you are protected in countries that do not
recognize international property laws - whether
you plan to market in those countries or not.
These countries will take your brand equity."
Jeanette S. Wagner,
Vice Chairman, The Estee Lauder Companies,
Inc |
"There's a lot of "not-invented-here"
syndrome in the United States. If you want
to bring a great global brand into this market,
build on its equity rather than changing it
for the American market. If you don't, there's
a strong chance the brand will not succeed."
Ginger Horn Kent,
President, Global Brands, Hasbro |
"The Internet is never down.
Somewhere in the world, customers are always
on, and, when you're asleep, you're competitors
are moving in. Your product cycle is 60 to
90 days at the most."
Kathy Levinson, President
& COO, E*TRADE Group Inc. |
"Everybody says 'I want to get
on a board.' In the end, however, it's just
another job, and, if it's not working for
you and you don't love it, get off."
Edie Weiner,
President, Weiner, Edrich, Brown, Inc.
|
"When you're working for a big
company, titles matter. It's not enough to
simply love what you do"
Dina Dublon,
EVP &CFO The Chase Manhattan Corporation |
"In life and in business, we
reap what we sow. Each of us could make a
huge difference over the next 10 years if
we do one simple thing. Every morning, ask
yourself, what can I do to give women more
opportunities in my company, my boardroom,
in access to capital, as my customers and
suppliers, and in business schools."
Judith R. Haberkorn,
President Consumer Sales & Service, Bell Atlantic |
