The Four Seasons Hotel
September 29 & 30, 2004


WEDNESDAY, SEPTEMBER 29  
Opening Reception and Dinner 6:00 - 9:00 pm
Evening Welcome Address 6:45 pm
Sharon L. Allen
, Chairman of the Board, Deloitte & Touche USA LLP
Keynote Address 7:00 pm
Barbara Victor
, International Journalist & Author,
Army of Roses and The Last Crusade
Buffet Dinner 8:00 - 9:30 pm
THURSDAY, SEPTEMBER 30  
Registration & Continental Breakfast 7:15 - 8:00 am
Welcoming Remarks 8:00 - 8:15 am
Keynote Address 8:15 - 8:45 am
Edie Weiner, President
Weiner, Edrich, Brown Inc.
ROUNDTABLES
Choices: Are We Drowning?
9:00 - 10:15 am
How do you know if and when your customers are confused? What are the best things companies can do to help customers choose? If the “choice trend” continues, at what point does the system crash?

MODERATOR:
Ronna Lichtenberg, President, Clear Peak Communications

How Low Can The Bar Go? 10:30 - 11:45 am
Should companies want to raise the bar? Are cheating, theft, voyeurism and violence good or bad for business?
What will the new role models look like?

MODERATOR
Uma Pemmaraju
News Anchor, FOX News

Luncheon 12:00 - 1:30 pm
Luncheon Keynote Mira Ricardel, Assistant Secretary of Defense, International Security Policy (Acting)
The Revolting Consumer 1:30 - 2:45 pm
Is service better or worse? How do businesses restore trust? What will be the upshot of compulsive shopping and compulsive complaining?

MODERATOR
Anita Bruzzese, Nationally Syndicated Columnist, Gannett News Service

Risk Radar 3:00 - 4:15 pm
Will abiding by the “precautionary principle” require a different form of strategic planning? What safety valves exist when you can’t know it all?
Since “unavoidable ignorance” won’t cover you, where do you draw the “held liable” line?
MODERATOR:
Alexis Gelber, Director of Special Projects,
Newsweek
Closing Remarks 4:15 - 4:30 pm
Dr. Judy B. Rosener, Professor, Graduate School of Management, University of California, Irvine