The Four Seasons Hotel
September 29 and 30, 2004


HOW LOW CAN THE BAR GO?

DESCRIPTION
Growing cultural incivility that penetrates the media and the marketplace, molds our children, and distorts our principles.

DISCUSSION QUESTIONS
• Should companies want to raise the bar?
• Are cheating, theft, voyeurism and violence good or bad for business?
• What will the new role models look like?

PANELISTS

Moderator:
Uma Pemmaraju, News Anchor, Fox News

Ashleigh Banfield, International TV News Correspondent & Host
Peggy Conlon, President & CEO, Ad Council
Lynne Dominick, Associate Publisher, SELF Magazine
Betty Hudson, Senior Vice President, Communications
National Geographic Society
Shelley Lewis, Senior Vice President, Programming, Air America Radio
Judy B. Rosener, PhD, Professor, Graduate School of Management
University of California, Irvine

TREND PAPERS:
1. How Low Can The Bar Go?