The Four Seasons Hotel
September 29 and 30, 2004

CHOICES - ARE WE DROWNING?

DESCRIPTION
Too many options in personal technologies, healthcare, and the consumer marketplace that bewilder the buyer and shake up the status quo.

DISCUSSION QUESTIONS
• How do you know if and when Your customers are confused?
• What are the best things companies can do to help customers choose?
• If the "choice trend" continues, at what point does the system crash?

PANELISTS

Moderator:
Ronna Lichtenberg, President, Clear Peak Communications

Panelists:
Dr. Susan Bookheimer, Director, Behavioral Testing & Training Laboratory
Brain Mapping Center, UCLA School of Medicine
Zuzana Kurtz, President & CEO, Zuzka for Fabricology Inc.
Joan Overlock, Former Executive Vice President, Marketing, Limited Brands
Linda Stone, Writer, Consultant & Professional Pollinator
Beth Wood, CEO, Nancy's Coffee, NBW Corporation

TREND PAPERS:
1. Choices - Are We Drowning?