The Four Seasons Hotel
September 17 and 18, 2003

THE WANNABE MARKET

DESCRIPTION
The explosion of media, celebrity, and life-style choices that has rocked the marketplace and changed who consumers think they are.
DISCUSSION QUESTIONS
 • What are the most powerful “wannabe” markets on the scene today?
• How does a company leverage the “wannabe” market?
• What are the pitfalls in targeting the “wannabe” market?

PANELISTS

Moderator:
Ronna Lichtenberg, President, Clear Peak Communications

Panelists:

Sherry Cassin, President & Creative Director, Cassin
Colleen Goudie, Senior Vice President, Montblanc North America
Cynthia Harriss, President, Disneyland Resort
Sue Parks, Executive Vice President of Operations, Kinko's Inc.
Maggie Wilderotter, Senior Vice President, Business Strategy, Microsoft

TREND PAPERS:
1. The Wannabe Market

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