The Four Seasons Hotel
September 17 and 18, 2003
KEY QUOTES

“The next generation, those 18-year-olds now going off to college, aren’t all trust fund babies who can afford designer clothes, but they want to look very polished and pulled together.” Sherry Cassin, President & Creative Director, Cassin

“Public relations plays a bigger role in the success of a brand than ever before. Viral marketing, press coverage, Internet chat rooms, alliances with other brands, fan clubs, Web sites, and other awareness-building techniques now allow us to reach markets that we cannot reach with traditional television advertising.” Cynthia Harris, President, Disneyland Resort

“The wannabe market is a mass market, because wannabes are situational. We’re all wannabes in some way and at some time, and, because of this, no business model is safe.” Maggie Wilderotter, Senior Vice President, Business Strategy, Microsoft
“Our brains are hard wired for sex drive, romantic love, and attachment – the peace and security of finding a long-term companion. SSRIs jeopardize sex drive, which is chemically linked to love and attachment. When we dampen the sex drive, we also dampen the ability to fall in love and form deep attachments.” Helen Fisher, PhD, Research Professor, Department of Anthropology, Rutgers
“Interpersonal power is how we negotiate, compromise, persuade others. Men chose to be direct, forceful, and controlling. Women often choose the powers of the weak, seducing, charming, or compromising, to achieve their objectives.”
Priscilla Kehoe, PhD, Neuroscientist and Academic Administrator, University of California, Irvine
“Fear concentrates power among those who can afford to purchase it. Fear is a very contractive state and has never led us to accomplish great things. Companies are experiencing and operating out of fear. Like individuals, they’re trusting authority completely and giving power away.” Linda Stone, Former Corporate Vice President, Corporate and Industry Initiatives, Microsoft
“Despite what we often hear on the news, investment in innovation in the United States has actually increased in the last two years. And the number one driving theme behind innovation according to Fortune™ 500 executives is sustainability.”
Christopher Ireland, President & CEO Cheskin
“Technology innovation falls into two areas: 1. Downstream technologies, which take the water and clean it so that it’s useable and 2. Upstream technologies, which change the way we interface with and use water.” Kathryn J. Jackson, PhD, Executive Vice President, Tennessee Valley Authority
“Use your senses to find who you are. Stand nude in front of a mirror five minutes a day for two weeks. One day, you’ll see yourself as you are, and you’ll understand why you look the way you look, chose the body you have, and see the gifts that are part of your physical body. This is a moment of freedom that comes from looking with all the sense. Once that click occurs, you never go back,” Helen L. Stewart, PhD, President, UMS and President, 4Seee LLC
“We’re all raindrops in this room. We hear, see, touch, smell, and are personally engaged with life, products, and services. Then, we drop back into our ponds and repeat and resonate what we’ve learned. Our experiences become part of our story telling at the office or the dinner table. They impact our audiences, even impacting the buying choices they make. That’s raindrop marketing.” Paula Silver, President, Beyond the Box Productions
“When we recruit, we evaluate on IQ, education, and EQ, how we use our emotions to make decisions. I think we need a third measure, SPQ, sensory perception quotient. This is very important for potential leaders, because it measures how they use their senses, and intuition is increasingly important in business.” Judy B. Rosener, PhD, Professor, Graduate School of Management, University of California, Irvine

“We’re not all in the kitchen today as we would have been 50 years ago, but I’d like to think that we’re in the communal living room, exploring issues not just about women, but about life and the lives that we lead in the world. Today was a wonderful opportunity to get out of the office for a day, to get away from the challenges, and to learn.

The presentations focused on the ‘wannabes’ and the challenges of brand, core business, and differentiation. Water touches our lives every day, but today we looked at it in ways I’d never considered before. The five senses were a key topic of discussion from many points of views – continuous partial attention, stress, depression and medication, and intuition, our sixth sense. I do predict that as women continue to become stronger and stronger in the world and in the workforce, that intuition will become a more powerful business and marketing tool.”
Alexandra Lebenthal, President & CEO, Lebenthal & Co. Inc.