The Four Seasons Hotel
September 18, 2003

Living in the Psychosphere
A number of forces are combining to increase the emphasis (resources, attention and dollars) that society is placing on psychological disorder and well-being. Clearly, in the wake of 9/11, there has been a burgeoning of concern about terrorism, with a corresponding increase in the use of surveillance, but accompanying all of this, “the individual soul has been caught up in living in fear and suspicion”. Also in the wake of the attacks, there has been a deep sense of loneliness felt by single women, more mid-life crises with people examining their work for meaning, and a great amount of attention paid to employees who exhibit post-traumatic stress disorder. Along with these assaults on the collective and individual psyche will come the technologies that stalk us [e.g., using “brain fingerprinting” to determine guilt or innocence and “presence technology” on the Internet that can detect what others are doing or where we are located, creating the “unnerving feeling of being watched”.]

The trend toward emphasizing psychological discomfort has been gaining ground for decades. There was certainly a great deal made of drug addiction and abuse, and it is clear that for all the dollars and enforcement thrown at the problem, it is still an overriding concern for society. And new avenues of research are being spawned, such as those indicating links in the brain between substance addiction and other compulsions.

V.S. Naipul said of the United States that it embodied “the beauty of the idea of the pursuit of happiness”. So it is no surprise that modern medical science has been moving from making “imperfect men comfortable” to “perfecting imperfect men”. To that end, since World War II, psychology-focused living has been expanding exponentially. Once predominantly a field encompassing serious behavioral/mental disorder, or discretionary self-indulgence by the affluent, it is now a mainstream cocoon engulfing the greater part of society in a total sphere.

• To push pharmaceuticals, little-known conditions like “social anxiety disorder” are positioned to attract widescale attention.

• The military no longer minimizes the emotional suffering of soldiers with labels such as “battle fatigue” and “shell shock.” Today’s rigorous training includes the realm of emotions, and maintaining the mental health of the 1.4 million troops on active duty has become an official priority.

• The increasing use of psychotherapy (up 50% in the past few years) at colleges is forcing mental health services to reevaluate their mission and expand. Issues they deal with include students leaving home for the first time, conforming, forming relationships, doing well, finding the right career, lifestyle choices, technological alienation, floods of information, economic downturns, increasingly greater academic pressure and split families.

• Grade inflation is rampant, even at the best schools, because positive feedback leads to happier students and happier alumni.

• There is a growing focus on domestic violence.

• Causes of Muslim extremism and the decline of that religious culture are seen as including a “downward spiral of hate and spite, rage and self-pity” along with the traditional assessments of poverty and oppression.

• Studying new religious movements (NRMs) is a growth industry, where once these were merely ridiculed as cults for the disaffected.

• And finally, even interior decorating is seen now as reflected psychological needs as opposed to expressions of taste. The trend toward formal styles of interior decorating is seen as a manifestation of the need for relief and security.

 

Implications:

The path to genetic mapping and brain research will undoubtedly lead to even more
awareness of, and focus on, the psychological roots of behavior, and our sense of well-being. Clearly, in the affluent world, and across the United States, we are living in an expanding bubble that is the psychosphere -- a subset of the biosphere in which all the feedback loops intersect with mental models and emotional contexts.

In the psychosphere, parents are increasingly evaluating the impacts of their decisions and behaviors on their childrens’ psyches, as are teachers. Employers are more aware of their responsibilities to their workers’ psyches, and marketers are held more accountable for the effects of their messages on the public’s psyche. Science expands the laboratory of the psyche, law holds more people accountable (or offers up defenses) based on the psyche, accounting will increasingly have to value psychological non-tangibles (like intellectual property and customer loyalty), religions will have to deal with disaffected or inspired psyches more than with religious teachings, associations will be forced to cater to the psychological needs and expectations of their constituents alongside the practical and strategic issues of the enterprises they represent, unions will lobby for more psychological benefits and treatment options, and doctors will be treating “the whole person”-- mind and body combined.

Psychological trauma conditions are likely to be increasingly involved in the workplace as stress and tension increase. The therapy professions will contribute by validating and treating such conditions, which are more likely to be considered under the Americans with Disabilities Act. This will compound the crisis in health care costs, putting upward pressure on health insurance and workman’s compensation.


Issues Analysis provided by: Weiner, Edrich, Brown, Inc.
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