The Four Seasons Hotel
October 9 and 10, 2002

THE PROFITABILITY MAZE

DESCRIPTION
The heightened role of intangibles—like value-added, intellectual property, customer retention, and supply-chain management-- that is creating a major disturbance in the old profitability model of just “make it, sell it, and they will come.”
DISCUSSION QUESTIONS

• How will the quest for profitability in 2002 be different than that of ten years ago?
• How can you create multiple consumers from one customer?
• How does a company derive maximum value from its customer base?

PANELISTS

Moderator:
Susie Gharib, Co-Anchor, Nightly Business Report (PBS)

Panelists:
Maura Breen, Senior Vice President & Chief Marketing Officer, Verizon Retail Markets
Sandy Chilewich, President & Founder, Chilewich
Vicky Eng, Partner, Deloitte & Touche
Vance LaVelle, Chief Marketing Officer, PNC Bank Corp.
Eileen McDonnell, Senior Vice President, Guardian
Mamie Millard, Senior Vice President, Technology, Travelocity.com
TREND PAPERS:
1. The Profitability Maze

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