The Four Seasons Hotel
October 9 and 10, 2002
WEDNESDAY, OCTOBER 9, 2002  
Opening Reception and Dinner 6:00 - 9:00 pm
Keynote Address 7:00 pm
Marianne J. Legato, MD, FACP
Founder & Director, Partnership for Women's Health
Columbia Univeristy
THURSDAY, OCTOBER 10, 2002  
Registration and Continental Breakfast 7:15 - 8:15 am
Welcome 8:15 - 8:30 am
Morning Keynote Address 8:30 - 9:00 am
Edie Weiner, President
Weiner, Edrich, Brown Inc.
Roundtable 1

9:15 - 10:30 am
Re-Defining Luxury

MODERATOR
Ann Blinkhorn Driscoll, Director, Spencer Stuart
& Former President, North American Division,
International Herald Tribune
Break 10:30 - 10:45 am
Roundtable 2

10:45 - 12:00 pm
The Chronobiological Imperative

MODERATOR
Dr. Christine Dumas, Health Reporter,
Today & Weekend Today, NBC
& Vice President,
National Association of Medical Communicators
Luncheon

12:15 - 1:30 pm
Roundtable 3

1:30 - 2:45 pm
The Profitability Maze

MODERATOR
Susie Gharib, Co-Anchor
Nightly Business Report (PBS)
Break 2:45 - 3:00 pm
Roundtable 4

3:00 - 4:15 pm
Convergence in Biotech

MODERATOR
Christopher Ireland, President & CEO,
Cheskin
Closing Remarks

4:15 - 4:30 pm

Maura C. Breen
Senior Vice President & Chief Marketing Officer
Verizon Retail Markets
enda