| KEY FINDINGS |
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KEY NOTE SPEAKERS
Dr. Ann Cavoukian,
Ph.D., Commissioner, Information and Privacy
Commission/Ontario
Edie Weiner,
President, Weiner, Edrich, Brown, Inc.
"Life in the Fast
Lane "
Dr. Una Ryan,
President & CEO, Avant Immunotherapeutics
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ROUNDTABLES
Addicted to Adrenalin
Organizational Morphing
Nanotechnology
What Will It Mean to
Be Human
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| CLOSING
REMARKS |
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KEY NOTE SPEAKER
Dr. Ann Cavoukian, Ph.D., Commissioner,
Information and Privacy Commission/Ontario |
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Our privacy is
increasingly at risk. Seeking the consumer's
consent, which is an essential component of
privacy, is done in a very haphazard manner.
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The attacks on
the World Trade Center had an enormous impact
on privacy. The pendulum swung completely
in favor of security. Public safety is paramount,
but it must be balanced against privacy. Anti-terrorism
acts have extended law enforcement powers,
and that can impact all of our freedoms well
into the future. |
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Informational self-determination
is the German term for every individual's
constitutional right to determine the fate
of his/her information. The Germans are the
strongest protectors of privacy. |
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The Code of Fair
Information Practices places restrictions
on the collection, use and disclosure of information
by government or businesses. Information collected,
under this code, can only be used for the
purpose for which is was collected - the primary
purpose. Unfortunately, this code is violated
all the time. |
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The United States
has federal and state privacy laws, but no
independent oversight agency, like Canada's
Privacy Commission, to ensure compliance with
the legislation - and no laws that protect
information in the private sector. |
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European privacy
laws are applicable to the public and private
sector. To harmonize these laws across the
European Union, they formed a Directive of
Data Protection. |
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Privacy is good
for business, and a lot of businesses are
beginning to believe this. Treat privacy as
a business issue, not as a compliance issue.
Build privacy into your organizational culture
and the design of every project right from
the start. Your business will gain a significant
competitive advantage. |
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A November 2001
survey revealed that privacy and security
issues continue to be the major concern when
it comes to shopping online. The absence of
any meaningful privacy protection online and
offline has resulted in consumer backlash.
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Use your privacy
policy to engender trust, not to mislead people.
Media coverage of privacy issues has jumped
300 percent over the last four years. Privacy
violations result in losses of revenues, a
downward spiral of stock prices, and loss
of market share. |
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Within a decade,
privacy management will be one of America's
great growth service industries. Chief Privacy
Officer (CPO) is one of the fastest growing
professional designations. Companies that
don't dedicate a CPO encourage their CIO to
expand his/her role to incorporate privacy. |
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Companies need
to document their data flow of personal information.
It's rarely done, and it's where every business
must start to protect privacy. |
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Information in
the wrong hands can change lives. In Canada,
doctors are protecting patients from insurance
companies, refusing to give anything more
than the most basic personal information.
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People are afraid
of government and business tracking their
whereabouts. Identity theft is the fastest
growing form of consumer fraud. A National
I.D. program wouldn't increase security, but
is likely to result in more identity fraud.
Encourage people to access their files, medical
and personal files. Consumers must ensure
that this information is accurate. |
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KEY NOTE SPEAKER
Edie Weiner, President, Weiner, Edrich,
Brown, Inc.
"Life In the Fast Lane." |
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The world moves
toward complexity, not simplicity. The instant
a new trend emerges, the countertrend begins
to emerge - not in spite of the trend, but
because of the trend. And, in life in the
fast lane, trend leads to countertrend at
lightening speed, and the smart businesses
capitalize on and profit from both. |
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Bio-medical Advances/
Diseases of Affluence |
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Trend: We are moving
into a decade when biomedical advances will
be spectacular. Countertrend: As we solve
health problems and because of our intelligence
and affluence, we are creating new problems
and diseases. |
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Socio-techno diseases:
• Carpal Tunnel Syndrome, a result
of technology.
Psycho-social diseases:
• Stress, considered by insurance
companies to be the number one cause of
workers' compensation claims in the 21st
century. Depression, afflicting more women
than men.
Environmental diseases:
• Asthma, due to cleaner living environments.
Diabetes, a major epidemic due to diets
rich in fat and sugar.
• Cancer, due to over-exposure to
light at night.
Knowledge diseases:
• Birth defects, due to knowledge
about cholesterol. Diets low in fat during
pregnancy reduce colane (sp?) in fetuses
and impact intelligence.
• Attention Deficit Disorder, due
to rapid brain development in young children
and school systems that cannot keep them
engaged. We are, as a result, drugging
our most intelligent, out-of-the-box thinkers.
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Choice/ Boredom |
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Trend: Consumers
expect/demand choice. Countertrend: Marketers
are offering so many choices that we're bored.
We can do anything, satisfy our options quickly
and are anxious for the next new thing. |
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Deviance/ The Main-
Streaming of Deviance |
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Trend: We are moving
toward greater deviance. Countertrend: We
are moving toward the mainstreaming of deviance.
The law of large numbers still applies, so
marginal groups increase in proportion to
majority groups. At the same time, the Internet
is shrinking the world and building global
communities of "deviants." As deviants
increase in number and connect, they become
markets and mainstream. . |
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Technology in the
Fast Lane |
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Educated incapacity
afflicts us all. We know so much about what
we know and do that we're unable to see how
to do things differently. The less able we
are, therefore, to find new solutions to the
issues we face. It's time to see our lives
and culture through the eyes of a child or
an alien who know nothing of our world. |
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Pollution:
• Y2K will never be a thing of the
past. Software glitches, computer viruses
and hackers are the pollution of the next
economy. The United States now spends
13 percent of GDP cleaning up pollution
from previous agricultural and industrial
economies. Over the next 10 years, we
are likely to spend 10-18 percent of GDP
to clean up software pollution.
Auction Economy
• Uniform pricing is a thing of the
past. We live in a multi-money economy,
haggling for prices with our price club
cards, coupons and frequent buyer programs.
But, we're not always paying the lowest
price, particularly the most affluent
and educated consumers. Time and convenience
are more important than money, and we
often buy what we want at the first place
we find it, regardless of whether it's
cheaper across town.
Cans and Cannot
• Society has always been concerned
about the haves and have nots. The cans
and cannots should be our focus. Many
poor people go on to do great things,
because they find opportunity. We must
ensure that everyone who wants to move
up is not handicapped by poverty. It's
critical, therefore, to improve the public
education system. Public schools are where
"cans" have always learned the
skills to succeed. If we don't improve
public education, more have nots will
become cannots, and we will be wasting
enormous human and financial resources.
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Y2K will never
be a thing of the past. Software glitches,
computer viruses and hackers are the pollution
of the next economy. The United States now
spends 13 percent of GDP cleaning up pollution
from previous agricultural and industrial
economies. Over the next 10 years, we are
likely to spend 10-18 percent of GDP to clean
up software pollution. |
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Women In The Fast
Lane |
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The issues, decisions
and challenges women now face are unprecedented
in their complexity and long-term impact. |
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Men:
• Many men are retiring at the time
their executive wives are hitting their
strides. This will fuel a further increase
in the number of divorces and create real
business opportunities - jobs, hobbies,
friendship networks, and travel clubs
to keep older men busy.
Divorce:
• In the United States, 53 percent
of all marriages end in divorce. At a
time when many of us will live to be 100,
therefore, all the assumptions we have
made about our senior years are wrong.
We may have no spouse. Many of us won't
have children, or we'll have so many step-children
that no one will know who will inherit
our estates - if we have any money left
at all.
Extending Life
• One in eight baby boomers will
live to be 100. We are not, however, extending
life at the end, but at the middle. From
35-70 years of age, we live the same age.
Middle-age is now 69 and will get older
as baby boomers age. Marketers and pharmaceutical
companies will keep us young, but we may
very well outlive our money.
Earnings
• Executive women are earning more
than their parents, their children and
their spouses. This is impacting how we
deal with our families, how we raise our
children and our relationships with spouses.
We are hanging out with, taking as lovers,
and marrying men who are not earning at
our level - and this is very difficult
for us and some of these men to deal with.
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Think About This |
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Water
• Water is selling for $7.50 for
24 ounces. Gas is selling for $.99 to
$1.49, depending on where you live and
the octane. The United States is the only
country paying more for water than gas,
and we are fighting wars for gas. We will
be fighting wars for water in the 21st
century
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ROUNDTABLE
Addicted to Adrenalin |
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Our addiction to
adrenaline is driving us to constant innovation,
to seek newness and to demand continuous entertainment.
Companies are getting into trouble because
they are being forced to innovate and merge
too quickly. |
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The need for speed
is replacing our traditional values with the
need for more experiences. We live vicariously
through Fear Factor, Survivor,
and Who Wants to be a Millionaire.
Today, entrepreneurial means being a millionaire
by the time you're twenty-four, crashing,
and finding the next fever-paced career and
life. |
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This high-speed, addicted to adrenaline
lifestyle is creating business opportunities
in two key areas. First, permission to escape
stress. Second, concierge services or elegance
of navigation. People have so many choices
that they need help searching and sorting
through their choices and navigating complex
situations.
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Fifty years ago, we paid full attention
to our families, our jobs, to everything
about the institutions in our lives. Today,
we pay continuous partial attention to everything
we do. We're continuously figuring out what's
our highest priority at any given moment
and scanning to graduate our level of commitment
to acknowledge what matters the most at
any given instant.
Watch I Love Lucy. When Lucy talked
to Ethel on the phone, she was fully engaged.
Fast-forward to Seinfeld. While Jerry
is on the phone, he's killing a bug, watching
television, getting a pizza, etc.
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In a fast-paced
life, changing your environment and presenting
yourself with a new challenge will be a rush,
and that's positive. The need for speed can
be a good thing and give you focus. |
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There are positive
and negative energy surges. There's the high
attached to true creativity. This is a grounded
experience in which you can push the boundaries.
Negative adrenalin addiction, the need to
create crises to feel the thrill of meeting
the deadline is often rooted in a dysfunctional
childhood. |
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Addiction is divided
into two categories: manic - sex, gambling,
workaholic, over-spending, anorexia, for example
- and sedative - alcohol, drugs, overeating
excessive television watching. Biochemistry,
in part, determines our addictions. All addictions,
however, arise from trauma or neglect. |
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ROUNDTABLE
Organizational Morphing |
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Information is
not power. It is so cheap. Power is implementation.
You can know a lot, but if you do nothing
with it, you have no power. |
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We're moving into
the 21st century with a landscape littered
with hybrid organizations. Now, industries
are breaking apart. All companies in any field
are not the same. Companies are centralized
and decentralized; have virtual, contract,
and permanent employees; have knowledge versus
tangible assets, and structure those differently.
Business-to-business, the old formulas do
not apply. |
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After the passage
of the Financial Services Reform act, the
SEC is trying to come up with a set of rules
by which to seamlessly regulate the banking
and brokerage industries and is having a very
hard time, largely because the boundaries
between both industries have been crossed.
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Information sharing is one of the biggest
debates as organizations morph and merge.
Management promises privacy, but the sharing
of information across the various entities
of any global organization contradicts the
privacy and regulatory environments of most
countries.
Industries need to form communities of
interest in order to provide better personalization,
efficiencies, and security. When people
are comfortable with the privacy protections
in place, we will open the door to a whole
new sector of business opportunity.
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We're moving into
a new world of work. More people are leaving
traditional corporate environments. They want
to have more control over their lives and
more challenging work. |
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Virtual employees are part of the companies
they work for. They just work in a different
way. However, flexible staffing structures
increase risk and regulatory conflict as
freelance people move back and forth across
companies.
Outsourcing now extends to getting technology
off the Internet. The pricing isn't there
yet, but increasingly companies will be
utilizing common technologies downloaded
from the Internet.
Binge and purge people management is not
helping organizations to maximize their
investments in human capital. Most large
companies manage human capital as part of
their production function. That's not enlightened
management.
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The Internet companies
- the first virtual companies - allowed people
to reorganize work outside of the patriarchal
structures. This appealed to a lot of women.
It also taught us some hard lessons about
what the markets value. |
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Corporate culture still matters. Clients
choose service providers on their values
and the way they work. Employees choose
where to work based on culture, and consumers
make buying decisions based on what a company
stands for.
Before striking any strategic alliance,
including with an outsourcing partner, go
through a dating period. If there isn't
a good cultural match between your business
and your potential partner, break off the
talks.
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The crash of the
dot-coms is going to lead to more creativity
in larger organizations. Ex-dot-comers are
coming back to traditional organizations and
bringing with them their new ways of working
and entrepreneurial points-of-view. |
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There is value
to the information exchange and socialization
that occurs when people work together in large
group - or companies. The challenge for these
companies is to break their numbers down into
smaller socialization units so that ideas
can flow more freely. |
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LUNCHEON KEYNOTE
Dr. Una Ryan, President & CEO, Avant
Immunotherapeutics |
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It's so important
to mentor. So many people remember what they
really wanted to do with their lives and often
they don't know how to do this. Mentoring
can help them to make the shift. |
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Share your history.
People learn - first of all, that no one makes
a meteoric rise to the top. Some of the drudgery
and tragedy of our career needs to be told.
Tell your "pilgrim's progress" story,
and you will hand on some success. |
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Remember yourself
as a child and be a role model. Mentor yourself
throughout your life. |
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The big challenges
in medicine today are finding affordable ways
to relieve pain and suffering and then finding
ways to get those remedies to the people who
need them. Healthy, wealthy Americans and
Europeans will pay fairly high prices for
a single-dose, traveler's vaccine for cholera,
Typhoid Fever, Dysentery, etc. These are diseases
that kill people in the third world. We need
to find ways to get these vaccines to people
who need them and don't have the money to
buy them. |
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Arteriosclerosis,
coronary heart disease is going to be the
biggest cost to the healthcare system. It
already accounts for 50 percent of all deaths.
Many studies show that primary prevention
early in life prolongs the onset of a first
heart attack. |
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ROUNDTABLE
Nanotechnology |
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Nanotechnology
is the world of tiny molecules. A nanosecond
is a millionth of a second. Nanometers are
millionths of a meter, and put everything
at a molecular level. |
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Scientists believe
they will be able to create, synthesize, build,
and then program atoms to replicate themselves.
We will then be able to create gold from gold,
oil from oil, body tissue from body tissue. |
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Nanotechnology
is changing the building blocks of most matter.
Nanomanufacturing doesn't mimic, but emulates
nature. This leaves us open to life-saving
and life-altering advances, as well the abuse
of power. We are working to design materials
and technologies that are smaller, better,
and faster. |
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Nanomedicine is
experimenting with encasing rat cells in nanotechnology
and implanting these in humans to regulate
insulin in diabetics. Surveillance cameras
are shrinking. Building materials are becoming
smarter, lighter, more environmentally safe,
and less expensive. |
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The product of
nanotechnology will be new information and
new information sources. Information will
become power, because access to information,
who owns it, creates it, controls it, and
pays for it will be enormous issues. |
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Our lives have
changed dramatically over the last 20 years
because of our access to information. If nanotechnology
allows us to create information chips, how
will we control who produces and who gets
access to this information. This is a global
issue, and there is no framework for this
or international consensus. |
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We are always trying
to catch up morally, socially and legally
with the fact that science is zooming forward.
Cloning and Stem Cell Research are happening,
and if governments say "not here,"
this research will move offshore and be funded
by private companies that are unregulated.
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There is a huge
gap between the people who are doing the biotechnology
work and the public who are trying to understand
it. The scientific community, out of fear
of regulation, hasn't done a good enough job
of communicating what they do and the value
of their work |
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The Pharmaceutical
industry has been an integral partner in advancing
science. We cannot turn to government to subsidize
medical education or research. They don't
get it. |
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Medicine and science
have been historically sexist. That's slowly
starting to change. Enrollments of female
students in medical and physics programs are
beginning to match the available talent pools,
but chemistry and engineering still lag behind
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ROUNDTABLE
What It Will Mean To Be Human |
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We are approaching
the point when human, animal, and machine
will come together. Selective genetics, intelligent
computers, implanted microchips, and brain
mapping are our future. The implications for
religion, education, free will, personality,
and identity are far-reaching. |
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Any American who
is not changed today because of what happened
on September 11th has no soul. |
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Privacy is the
foundation of freedom and what it means to
be human. To be human is to be free. The fundamental
thread that runs through all totalitarian
states is the removal of privacy. To be human,
we must be able to make our own choices, to
be self-determining. It is our right to have
a private life and to keep it private. We
do not have to answer all the questions that
governments ask us. |
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Science and technology
ask how we are human. Theology asks why. Theology
is rediscovering what it means to be human,
focusing on three inter-related aspects: relationality,
embodiment, and empathy. |
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• Relationality: "I think,
therefore, I am," is shifting to
recognize that we are inter-connected,
and it's what happens between us that
defines our humanity.
• Embodiment: We are not only defined
by our relationality, but by what happens
at the atomic, molecular, and cellular
levels within our bodies. We all present
many different selves to the world, and
the only real way to know someone is to
interact face-to-face.
• Empathy: There are many ways to
understand other people. We listen, hear,
and understand, but we also feel and can
imagine - sometimes with very visceral
responses - another person's experience.
Because we can imagine these experiences,
we can also imagine the consequence of
our actions - which will lead us to good
or bad - but, raises us above other species.
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Stem cell research,
genome research, and other biotechnology advances
will result in personalized drugs, will alert
all of us to our pre-existing conditions,
and the way patients are treated. Gene-related
patents don't pertain to specific genomes,
but to the drugs that might bind to that particular
gene. Protecting the intellectual property
associated with this process or pathway is
a meaningful business. |
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The boundaries
between the organic and inorganic, cyberspace
and meet space are blurring. |
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• Today, machine-to-machine and
human-to-machine communication outstrips
the amount of human-to-human communication.
• In 10 years, a single disk will
hold every experience you have ever had
in your life.
• Biological and molecular computing
- using organic media which can be ingested
- will be commercialized.
• Communities will increase in importance
as individuals need to connect and reflect
on their humanity.
• As more devises are manufactured
from photo light images, handmade crafts
will increase in value.
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Computers can't
do anything people don't tell them to do.
They are not our masters, they are our slaves.
Sometimes we make mistakes when we program
them. Sometimes the wrong people get their
hands on the right computers, but in the end
they are passive. |
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Domain names are
beginning to signify identity. Online, you
can create as many identities as you like
to support all the different people you are
in your life or imagine yourself to be, and
that can be good and bad. |
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Anonymity is not
good for society. People do bad things when
they re not accountable, and governments cannot
keep track of their citizens. Yet, in some
cases, anonymity is the only way to protect
our rights. |
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Computers haven't
made people as efficient as we had hoped they
would. We've moved from thinking and initiating
to responding and reacting. |
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Women have greater
awareness of the need to find their voices
and to be heard about what it means to be
human - physically and spiritually. |
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CLOSING REMARKS
Esther Dyson, Chairman, EDventure Holdings
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"Put one woman
in a room of nine men, and she will be ignored.
Put 10 women in a room of 100 men, and they
will connect. Suddenly, they'll get noticed.
We are moving towards a world that is both
connected and decentralized." |
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"I don't want women, who have always
been outsiders to be absorbed into the mainstream.
We really want the mainstream to react and
adapt to us. Our outsiderness gives us a
clarity of vision, and it's important that
we maintain this."
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